Once a guild reaches level 100, normal tradeskill Tradeskill Writs (work orders and rush orders) do not continue to contribute to leveling a guild to 105. Although this was the cause of great debates and much controversy, it should be noted that this token is one way in which those who craft for their guild can help to level the guild. In essence, rather than standing in your hall to level the guild from 101-105, you can go to Maldura and complete tradeskill missions there for these tokens.
The amount of status may vary based on guild level, but is significant compared to older status tokens. For example, a player in a level 25 guild can sell it to a city status merchant, who offers 20,000 status and 33g77s17c.